The Smart System
CREATIVE
Advertising Agency
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T
he Smart System, founded in Tokyo in 2001, is a full-services advertising agency operating in new media as well as conventional advertising campaigns. It's an extremely creative agency, to the constant amazement of our clients and their clients at every project.We have the distinctive ability to operate in a Japanese environment while maintaining western imperatives and working methods.Our clients include large multinational and Japanese companies as well as small and medium enterprises. We bring our innovative creativity to Japanese companies, and we provide our international clients with extremely effective and creative means of communication in Japan.Our Franco-Japanese managers, in collaboration with international teams, find creative solutions to complex problems assuring optimal success to our clients' campaigns.
he Smart System, founded in Tokyo in 2001, is a full-services advertising agency operating in new media as well as conventional advertising campaigns.
It's an extremely creative agency, to the constant amazement of our clients and their clients at every project.
We have the distinctive ability to operate in a Japanese environment while maintaining western imperatives and working methods.
Our clients include large multinational and Japanese companies as well as small and medium enterprises. We bring our innovative creativity to Japanese companies, and we provide our international clients with extremely effective and creative means of communication in Japan.
Our Franco-Japanese managers, in collaboration with international teams, find creative solutions to complex problems assuring optimal success to our clients' campaigns.
Areas of
Expertise
Internet and extranet website development,
e-commerce
IT (servers, website security, internet
solutions)
Visual identity (brands, and products)
Audiovisual output
- TV advertising
- Brand and product promotional video
- Documentaries
- Dubbing
- DVD creation
Public and press relations
Market studies and direct marketing
Print (magazines, brochures)
Approach
O
ur dedicated, specialist teams are tailored to the nature of each project. We therefore meet our clients' needs rather than our agency's needs.Our operations extend to all areas of communication while remaining extremely flexible through an extensive network of partners.Through these partnerships, we provide our clients with the best experts (art directors, graphic designers, IT engineers, designers) and the biggest Japanese and international names in the industry:
ur dedicated, specialist teams are tailored to the nature of each project.
We therefore meet our clients' needs rather than our agency's needs.
Our operations extend to all areas of communication while remaining extremely flexible through an extensive network of partners.
Through these partnerships, we provide our clients with the best experts (art directors, graphic designers, IT engineers, designers) and the biggest Japanese and international names in the industry:
Sony for audiovisual post-production,ADK (third biggest Japanese advertising agency) for the purchase of media space,Vincenti Design for visual identity.
Sony for audiovisual post-production,
ADK (third biggest Japanese advertising agency) for the
purchase of media space,
Vincenti Design for visual identity.
6 Good
Reasons
Unlimited creativity
Multicultural teams
A network of specialists
Partners of the highest calibre
Flexibility and Promptness
A long-lasting presence in Japan
Management
Martin Rousseau - 39 years old
He gained the Masters in marketing and management at the Ecole Supérieure de Gestion, then he started his advertising career in Paris. After his experience as manager in a French multidisciplinary communications group, he moved to Japan in 1998 where he took charge of setting up the subsidiary to a French agency. He founded his own agency, The Smart System, in 2001.
Kanako KON - 32 years old
She started off in public relations, she joined ADK International, Japan's third biggest advertising company, where she swiftly took charge of large accounts as clients manager.
She subsequently set up her own public relations company, and became vice-president of The Smart System.
Contact
3F Flores Ichigaya
1-7 Ichigaya Kouracho
Shinjuku-ku
Tokyo 162-0856
Tel. : 050 5532 3582
Fax. : 03 3268 7565
Contact : Martin Rousseau - Kanako KON
Tokyo - Since 2001
